OneMove is an online platform designed for movers. Movers could log in and price out an upcoming move based on origin, destination, weight and move date. From there, they could save, revise and book moves as well as update their rates, keep track of all activity around a move, request Video Surveys and capture all proper documentation required from a customer for a move.
As the Director of User Experience and Design at OneMove, and being the only designer on the product team, I mocked up all aspects of the design process from wireframes to UI/UX designs to click-through prototypes for the web app. Marketing materials and leave-behinds were also designed for moving companies in the OneMove Network. I worked directly with the CEO and dev team to bring these designs to life from user stories to design comps to MVP.
The bigger vision of OneMove was to streamline the entire moving process so movers can take all this data on the day of the move with them and confirm routes, confirm or update inventory with the option to take pictures of special items, and gather paperwork with customer signatures; all the while getting rid of the paper trail in order to digitize the entire moving experience where everyone who is involved with organizing the move can be notified seamlessly.
I worked with BarkBox as a consultant to help them design and update various web based projects in their BarkPost vertical, a part of their site dedicated to cute dog articles and videos. I worked directly with a BarkBox Project Manager to get basic project scopes where I would then deliver designs based on existing wireframes, sketches or brainstorms. Projects ranged from designing one-off pages to updating features to design refreshes.
HighTide, a design studio based in Brooklyn, NY, contracted me as their UX Designer to work on the website redesign of Renew, a company geared towards bringing solar energy to homeowners. Renew's goal was to educate their users about solar, allow potential customers to input their information online to get a quote and to give a breakdown of costs.
I worked as the Lead UX Designer on this project along a small team of strategists, designers, copywriters, and developers where I managed the project scope and created high-level detailed wireframes based on user research, best practices, and content strategy.
In one month, during a crucial company pivot, we created a new product that allowed moving companies to price their moves in real-time. In order for them to get to this product they had to log in via The Moveline Toolkit portal. The toolkit was a suite of moving tools that we were builidng for moving companies.
The first product of the toolkit was the pricing calculator. This pricing calculator allows a moving company to input basic customer moving information such as volume, zip codes and dates to receive two quotes to book a move with Moveline. They could also add origin and destination information to get a more accurate quote.
Due to the time crunch, this project was created in a very agile way. The UX and development were happening in tandem. Visual design was created once the calculator was working so we could see the correct numbers and determine a design solution for that experience.
I was hired as Moveline's User Experience Director in April 2014 where I worked on the User Experience for Moveline's various products. My day-to-day tasks included improving our current product experience, conducting user feedback & testing, managing designers and making sure design is executed properly with the development team.
One of my biggest tasks was redesigning the UX and UI of the current Stuff Management tool or online inventory, which was a place where customers could edit or update items in their inventory to get an accurate quote for their upcoming move.
When a customer wanted to get a quote they would contact Moveline to do a video survey of their stuff. A representative from Moveline would Facetime or video chat with the customer to get an accurate video inventory of all their stuff that was going. After the video inventory was complete, the customer would receive a link to an online inventory. This online inventory allowed existing Moveline customers to edit and update their current inventory to get more accurate quotes for their move.
We created Karta because we had this problem; how do we keep track of all the things we want to remember from all the places we go? How do we stay connected to our friends and learn about what they did or are doing? If you travel, enjoy food and have a knack for adventure, then Karta is for you.
Karta has since evolved into a side project. If you're a developer and are interested in working with me to build this out more please reach out.
I was hired by Tonx Coffee to help create a better user experience for their online coffee subscriptions. I worked with the Tonx founding team and past Cuban Council NYC co-workers on this project.
In this dashboard customers were able to see when the next roast was happening, view or change their current subscription membership, view past shipments, update or edit payment information and browse their order history.
Current members could also share what current coffee roast they were drinking that month by posting an image and selecting some details around brewing methods to share within the Tonx community and post via social networks.
In the summer of 2014, Blue Bottle Coffee acquired Tonx. If you subscribe to Blue Bottle coffee online today you can use what I helped create for Tonx.
Moveline created a video inventory product that would produce "cube reports" as an output for moving companies to supply to their customers in a PDF format. In addition to accessorial details around the move, Moveline's cubing team would analyze the video survey to develop an extremely thorough, room-by-room inventory that includes the industry’s most accurate cube/weight rating.
My role in this project was gathering the requirements around what was to be included in this document with various stakeholders in the company. I then took that data and designed the cube report with knowing the end deliverbale would be a PDF document that would most likely be printed by customers and movers.
Steven Alan hired Cuban Council to redesign his e-commerce site. Here's a site map for the e-commerce site and some early homepage concepts that I worked on as the Lead User Experience Designer on this project. You can see how the visual designs turned out here.
This project was quite the ride! Francis Ford Coppola hired Cuban Council for the redesign of their winery site. I was the Lead User Experience Designer on this project where I worked directly with the client and various members at Cuban Council. I completed the information architecture for the winery site and the online shop.
I was hired by AVEC as their User Experience Designer and Information Architect to work on the redesign of PaulaDeen.com. I worked with a Creative Director and Strategist to create the initial homepage concepts and wireframes for the site.
I was the Lead User Experience Designer on this project where I worked with a team of two designers, one developer and one project manager at Cuban Council (RIP).
My role was to create an experience that would tell the story of The American Film Company while keeping their brand intact. They were releasing a feature length film and they wanted a website that would allow them to showcase these films as well as to create an online platform for debates and discussion to happen around their content.
To kick off the project, I was part of the initial stakeholder meeting where we began to understand what the web site goals were, had initial concept discussions, looked at the current brand and began to uncover what the various assets were and what would need to be created. As the UX Lead on this project, I took all that information that was gathered and began to organize a site map for content creation and started on a couple homepage concepts that we could present to the client (after having worked with our internal creative team to get these approved). After the client approved the site map and home page concept (about 2-3 rounds) I began to flesh out the rest of the wireframes. At the end of the information architecture phase, the client had a PDF document that contained detailed annotated wireframes presenting every page that needed to be designed and built for this project.
I was hired to create the User Experience around an idea called Request Only. The concept was to tie Instagram pictures to local retail items via hashtags so the end consumer can make a purchase directly on their phone. I created personas, an onboarding flow and wireframes for this mobile app.
I worked with Genestamp to help them figure out different ways to visually display their scientific data. This company is still in the early stages, so I can share only pieces of the project and company without giving away what they are doing exactly. Apologies for the vagueness.
Data is processed from a lab sample and those results are delivered to the end consumer in a google analytics type of way. I worked directly with the early founders and employees of Genestamp to create these wireframes and visual design mock-ups.
One area that we focused on was Alerts. I explored ways alerts can be treated visually, how a user can interact with new and old alerts, how to view the details around an alert and how to request a new sample.
DFJ, Draper Fisher Jurvetson, an investment company needed to redesign their marketing site. I worked on the user experience of the site to create a portfolio that allowed users to toggle between DFJ Venture and DFJ Growth, as well as highlight latest news, companies in their portfolio and team members.