I was the Lead User Experience Designer on this project where I worked with a team of two designers, one developer and one project manager at Cuban Council (RIP).
My role was to create an experience that would tell the story of The American Film Company while keeping their brand intact. They were releasing a feature length film and they wanted a website that would allow them to showcase these films as well as to create an online platform for debates and discussion to happen around their content.
To kick off the project, I was part of the initial stakeholder meeting where we began to understand what the web site goals were, had initial concept discussions, looked at the current brand and began to uncover what the various assets were and what would need to be created. As the UX Lead on this project, I took all that information that was gathered and began to organize a site map for content creation and started on a couple homepage concepts that we could present to the client (after having worked with our internal creative team to get these approved). After the client approved the site map and home page concept (about 2-3 rounds) I began to flesh out the rest of the wireframes. At the end of the information architecture phase, the client had a PDF document that contained detailed annotated wireframes presenting every page that needed to be designed and built for this project.