Samia Saleem is a Senior Director of UX Design at Nike. Previously, she worked as a Head of UX at Unity Technologies.
Samia has over 20 years of experience working with startups, tech companies, and creative agencies for both Consumer and Enterprise Experiences. Samia enjoys bringing design teams together with their cross-functional product partners to have a user-centric focus using Design Thinking methods. She believes that having a data-influenced mindset will help Designers better understand the why behind their work in addition to the craft and quality that they bring to their deliverables.
Current intel:
Samia is currently a Senior Director of User Experience Design, leading the Technical Product Experience Design Team (TPxD) for Nike’s Enterprise experiences. Part of her journey has been up-leveling Nike’s Enterprise products through higher quality design standards that tie back to Nike’s brand focused on Operational Experiences for internal, employee-facing products. As a centralized Design team, her team works across various domains in Global Technology, including Nike’s Digital First Supply Chain, HR Transformation, and Engineering Infrastructure Platforms. Samia has led the creation, hired, and managed the team for the Nike Enterprise Design System, which has been adopted by over one hundred products and growing in Nike’s Enterprise. She has also spearheaded the creation of the Enterprise Design Thinking Toolkit for Nike and continues to lead the shift by putting the user at the center.
Design Leadership Skills:
Design Thinking Facilitation
Experience Metrics
Psychological Safety
Diversity of Perspectives
Global Design Teams
Design in Agile
Design Critiques
Culture & Creativity
Cross-Functional
Manager of Managers
Hiring & Calibration
Career Frameworks
Design Systems
Craft & Quality
Scaling Teams
Clients, Agencies, and Companies she’s worked with and for in her career:
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